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Now a Certified Heroic Coach

  • brianwerb
  • Jan 7, 2023
  • 1 min read


I've worked over the last year to become a Certified Heroic Coach to add to my toolbox.

This program used to be called Optimize but Brian and the team have re-branded to Heroic to match their status as a Public Benefit Corporation after achieving the largest and fastest crowd-funding drive to 5 Million Dollars (with 2500 donors from over 75 countries).


The goal of Heroic is to combine ancient wisdom and modern science to operationalize virtue to teach us how to live with arete, defined as virtue or excellence, to become the very best versions of ourselves as possible. This is done by closing the gap between who we are and who we want to be.


I simply love this program. It absolutely changes lives in terms of thought patterns, goal setting, physical health thru embracing fundamentals and making each of us better people.


A few of the key ideas:

Every day is day 1 - the work starts now, and repeats anew each morning.


There is no failure - everything is data, we win or we learn.


We work to optimize in three areas - ENERGY - WORK - LOVE


We develop anti-fragile confidence - obstacles make you stronger


We move forward with HOPE - potential exists on the other side of your comfort zone.


Thru thought exercises, reading, building habits, digging deep and mastering the fundamentals of moving, eating, sleeping, breathing, prospering, focusing and celebrating, we can truly walk the path from where we are not to the person we know we could be.


So excited to be able to continue sharing the details of this program with you.

 
 
 

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